If it's not clear, I'm really a big fan of Miami Beach. When I travel, and tell people where I live, they always tell me stories of their sordid nights at Mansion or how much they love News Cafe. That's awesome. But there is so much more here. A local culture. A community. A family, even. And that exists in a little section called Sunset Harbour, even more specifically... on Purdy Avenue. It's really special here. People know your name. They give a shit about how you're doing. Don't get me wrong, there's still a lot of the Miami ridiculousness that goes down in this neighborhood, but I'm more likely to have a real conversation on Purdy than I am anywhere else in this town.
So where am I going with this. Last year, I had a brain explosion while I was eating lunch with my lululemonites at Maoz. Not a great lunch by the way, I haven't been back since. Anyway, I remember it so clearly. Amy, my brain said, you need to capture this love for Purdy Avenue and do something with it. Something freaking really cool. People are obsessed with this neighborhood and they want to celebrate it. And so, the seed for Purdy Ave was planted.
Mike and I started Purdy Ave, LLC this year. It's a clothing company, or really more of a lifestyle brand. The logo is a combination of a bike crank and the third eye - our love for yoga and bikes and also signaling the consciousness shift that is happening in Miami Beach and beyond. I had always wanted to have a company and Mike is a great entrepreneur who has launched lots of companies (unlike me), so the whole thing made sense. Going into business with your significant other has some interesting challenges. Layer on that we were planning a destination wedding, living in different cities and working like crazy at our real jobs. But we somehow managed to launch our company, build a website and design, produce and deliver our first line of shirts. And if you know me, I am pretty picky about style and clothing so the design process wasn't exactly a piece of cake.
But now we have a living, breathing company! And we had our first trunk show yesterday! And we sold out of merchandise in 3 hours! It was super fulfilling personally and professionally.
Our goal with Purdy Ave is to outfit peeps in some cool gear, but bigger than that - it's to build stronger community in this neighborhood. To elevate consciousness in Miami. To get peeps to love their city, inspire people to put roots down here, to make this place better and stronger and awesome. We will be doing more trunk shows, selling online at purdyave.com, popping up coolness and just loving up on this hood. We hope you are on board.
Mike and I would love to hear what you want for Purdy Ave, what you think about the brand, how you want to rep this hood. Email me at email@example.com or drop a line in the comments below. We love your feedback and we love you.